App Store Optimization

App Store Optimization



App Store Optimization is the process of improving the visibility of a mobile application in an app store such as iTunes for IOS and Google Play for Android. The best way to describe it is that Search Engine Optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps.


Why ASO is important?

Because you want people find your app in the app store from 1,000,000 apps in both iTunes and Google Play app stores.


How it works?

ASO works the same way as SEO. However, instead of dealing with Google’s search engine algorithm you will be dealing with the app store settings.

The goal is more downloads, and subsequently more traffic to your website from people who like your app and want to learn more about your business.


On-Page ASO

·         App Title & Description

Short title and to the point.

Explain the purpose of the app.

Try to use some keywords.

4,000 characters limit for the description.

Use bullet points and short sentences.

List the most features that users will care about.

Provide an easily accessible e-mail for questions and support.

·         App Icon

Let users recognize your logo.

It helps to increase the number of downloads, reviews and ratings.

For business apps, keep the icon consistent with the rest of your business logos, colors and style.

For games apps, make sure your icon reflects a key element of your game.


·         App Type & Category

You can only choose one category so choose the right one.


·         Screenshot & a Demo

Make sure your first screenshot creates a lasting impression.

List out features to be communicated through the screenshots.

Make a demo for paid apps to allow users testing it before they buy it.

Upload many screenshots from the app to show users how your app looks like.

Update your screenshots.


·         Include a Google+ Plugin

Adding Google+ plugin will increase the chances of downloading your app.


Off-Page ASO

·         App Ratings & Reviews

Good reviews and ratings will improve your app ranking in the app store.

Add a button to users to leave a review.


·         App Downloads

The more downloads you get for your app, the higher chance someone else will download it.